John McCloy

Freelance Copywriter

United Kingdom

A lively and creative professional with a background in brand and social media marketing. Now a freelance copywriter with a rapidly growing network of satisfied repeat customers.

Experienced in SEO, B2B, B2C, sales, and marketing content creation, in both long and short-from. An imaginative writer, dedicated researcher, and insightful analyst with an eye for detail and yet another eye for detail, making for two eyes in total.

A blogger, nerd, grammar enthusiast, terrible dancer and expert wearer of flip-flops.

Portfolio

Energy and Mines and Canadian Clean Energy Conferences

Energyandmines
02/27/2019
Energy and Mines

The prevalence of off-grid remote mineral deposits, combined with an excellent solar resource, and energy security concerns caused by unreliable grid-power, has already led companies such as Newmont, IAMGOLD, and B2Gold to invest in solar generation solutions for their Sub-Saharan mining operations.

Canadian Clean Energy Conferences
Financing Solar In Alberta

The recent oversubscription of Alberta Infrastructure’s Request for Proposals (RFP) for around 80 MW solar demonstrates the strong market interest in developing solar projects in Alberta. With winners expected in January, the Albertan Government has committed to purchasing Renewable Energy Certificates (RECs) up to 135,000 Megawatt hours (MWh) of solar-generated electricity, year on year, for the next 20 years.

PV Magazine

PV Magazine International
Financing Indigenous-partnered renewables in Alberta

Promoting the full inclusion of Indigenous peoples in Alberta's renewable energy market is a key facet of the Alberta Climate Leadership Program. To achieve this, the Alberta Government has allocated CA$151 million, equating to around 2.8% of projected carbon levy revenues, to support Indigenous community participation in renewables over the next three years.

Carbon Pulse Magazine

Carbon-pulse
Carbon offset developments and strategies in Ontario " Carbon Pulse

By John McCloy for Canadian Clean Energy Conferences In the run-up to the 2nd Annual Ontario Cap and Trade Forum on April 18-19 at the Beanfield Centre in Toronto, Canadian Clean Energy Conferences is producing a series of articles featuring the key topics concerning regulated entities under Ontario's program.

Carbon-pulse
What does WCI linkage mean for Ontario industries? " Carbon Pulse

By John McCloy for Canadian Clean Energy Conferences In the run-up to the 2nd Annual Ontario Cap and Trade Forum on April 18-19 at the Beanfield Centre in Toronto, Canadian Clean Energy Conferences is producing a series of articles featuring the key topics concerning regulated entities under Ontario's program.

VCL Vintners

Vclvintners
Scotch Exports to the USA

The U.S. is a huge importer of scotch whisky, with the value of imports reaching £789.8 million in 2021 and the volume reaching 426 million litres during the same period, making the U.S. the largest importer by value and the third largest by volume. However, the imposition of tariffs by the Trump administration put a damper on exports, with a 12% tariff being imposed on single malt scotch whisky in October 2019. This led to a decline in exports to the U.S. by value (11%) and volume (14%).

VCL Vintners
The Scotch whisky industry raised concerns as costs double in a year - VCL Vintners

The costs of utilities in the UK have risen astronomically over the last few years. This is one of the key drivers of the increase in costs for the scotch whisky industry. A Scotch Whisky Association (SWA) found that nearly 40% of members said that their shipping costs had doubled while nearly a third (29%) saw a similar increase in energy costs.

VCL Vintners
How buying this whisky helps ocean forests - VCL Vintners

Matured in oak casks that have been charred over a flame fueled by sustainably farmed kelp, this 44-year-old limited edition single malt, the oldest expression from Talisker so far, is both an exceptional collector's item and a great way to support ocean conservation. What makes this particular whisky so special?

VCL Vintners
Interview with DISCUS - VCL Vintners

When tariffs on U.S. whiskies being sold in the UK were suspended in June this year, a sigh of relief was felt on both sides of the Atlantic. The culmination of a long-running standoff between UK and U.S. governments, the tariffs had major impacts on a huge swathe of sectors over the 4 years they had been imposed.

VCL Vintners
Johnny Walker's Whisky Utopia for grown-up kids! - VCL Vintners

Despite its growing popularity, whisky still has a reputation as being a slightly insular passion. The impression that fine whisky is a drink for connoisseurs, rich with history and a depth of complex flavour notes, can sometimes be a little intimidating for whisky novices.

Moncharm Wine Traders

Moncharm Wine Traders
Valentines Wines - Moncharm Wine Traders

Valentine's day is right around the corner, and you want to pick out the perfect bottle of wine for your special someone. Whether you're looking for something sweet and bubbly or a classic and sophisticated red, here are 5 bottles that will help you set the mood.

Moncharm Wine Traders
Top red wine grapes you need to know about - Moncharm Wine Traders

This is the most widely planted and consumed wine grape in the world. It is particularly associated with Bordeaux, although it has spread across many other regions as well. Cabernet Sauvignon is known for its dark, rich flavours and ability to age well.

Moncharm Wine Traders
Most expensive bottles of wine - Moncharm Wine Traders

There are a number of reasons that a single bottle might pull down huge amounts of money. This could include their age, rarity, and history. For example, the Chateau Lafite 1869 featured on this list is hugely old. Since wine is drunk over time, it's incredibly rare to have bottles of this age still around.

ProtoPartners Marketing

Protopartners
Creating a First Class Cinema Experience

At a time when accessing films from the comfort of your own home has never been easier, Hoyts aspired to set themselves apart from other entertainment providers by consistently delivering an outstanding customer experience. By making every interaction with their customers meaningful and rewarding, Hoyts aimed to encourage customer loyalty and develop a robust and customer-driven point of difference.

Protopartners
Gumtree: Online Trading Experience Design | Proto

The online landscape is uniquely competitive, especially for companies who rely on building and retaining a loyal trading community in order to succeed. Gumtree partnered with us to gain critical insights into how customers experienced their offering and ultimately craft that information into a compelling and supportive multi-channel experience, with the aim of becoming Australia's first choice for online trading.

Protopartners
Coates | Proto

How do you break out of a successful approach that has worked for your larger customers and create an equally compelling business and service strategy for your smaller customers that is sustainable over time? You truly understand their needs and create a sales and service approach that is as profitable as it is memorable.

Protopartners
Respect, Choice and Support in a Time of Need

Having previously undertaken research for icare NSW, we understood immediately that a program providing support and compassion to help injured workers through a difficult and frightening period would need a foundation built on a deep understanding of those worker's needs.

Protopartners
Hearing the Voice of the Customer

Recognising how vital delivering a memorable customer experience is to customer retention, Alinta partnered with us to create a customer experience that would consistently deliver the basics so brilliantly, their customers would be excited to make Alinta an ongoing part of their lives.

Protopartners
Optus: Customer Experience Design | Proto

To keep pace with the changing expectations of their customer base, Optus needed a comprehensive toolset that would allow them to adapt organically to evolving customer needs. We created a well-defined strategy that kept the customer at the heart of the process.

Chaser Credit Control

Chaserhq
What is bank reconciliation? Definition, examples, and process

Bank reconciliation is the process of comparing your company's bank statements to your own records to ensure that all transactions are accounted for. An effective bank reconciliation process can help you find and correct any errors or discrepancies in your records and helps to prevent fraud and theft.

Chaserhq
Why you should automate your supplier and payroll payments

Thanks to the emergence of cloud technology in the accounting space, historically time-intensive financial tasks such as processing accounts payable or chasing invoices can now be automated to save you time and reduce errors. Many business owners spend hours each week manually keying payee and payment information into their bank accounts, checking (and double checking) that details are correct, and reconciling these afterward.

Chaserhq
Why accurate bank reconciliation is crucial in your credit control process

Bank reconciliation is a critical process that helps ensure the accuracy of financial records by matching accounting records with bank statements. Businesses that fail to conduct regular and accurate bank reconciliation risk inaccuracies and financial losses, which can negatively impact their credit control process.

Chaserhq
See how customers are paying at a glance with Payer ratings in Chaser

Being specific and tailored in your approach to collecting customer payments typically leads to faster payments. When it comes to improving your accounts receivables process and getting paid faster, treating all your customers in the same way will not yield the best results.

Northwest Career Collage and Driving School

Northwest Driving School
Why learning to drive is one of the best things you can do for yourself | NWDS

There are many benefits to learning to drive. For one, it can give you a sense of independence and freedom. It can also help you get around more easily and allow you to explore new places. Driving is also a great way to stay healthy and active, and it can improve your mental well-being too.

Northwest Career College
How To Remember What You've Read?

Preparing for a test can be a difficult and stressful experience. Taking in a vast amount of information and remembering it can seem like an insurmountable task.

VPN Overview

VPNoverview
Keeping Your Children Safe Online: The Definitive Guide | VPNOverview

Since its rather humble beginnings in the 1970's, the internet has grown to become one of the world's greatest repositories of information and a vital facilitator of global communication. 3.5 billion people have access to the internet worldwide, which means that 45% of the world's population browse the web, on a regular basis, every year.

VPNoverview
A Beginners Guide to Cybersecurity - for Small Businesses | VPNoverview

When you hear the word cybersecurity what do you think of? Probably the old meme of a hooded teenager, hunched over a computer screen. There may well be cybercriminals who wear hoodies, but today, cybercrime is a massive business that is expected to be valued at $6 trillion USD a year by 2021 and is more profitable than the combined worth of the drugs trade.

VPNoverview
Accessing WhatsApp Abroad : How to Circumvent the Restrictions | VPNoverview

The popular messaging service WhatsApp allows users to securely exchange text messages, videos calls, and files with one another. In a time when data breaches are common, WhatsApp appeals to many people. Unfortunately, WhatsApp is banned in China and the United Arab Emirates and is restricted in multiple other countries.

VPNoverview
Censorship in Turkey - Read All About it Here! | VPNoverview

Since 2010, freedom of the press and the freedom to access the internet in the Republic of Turkey has steadily decreased. Journalists are frequently imprisoned or have their movements restricted. Some estimates suggest that Turkey is responsible for one-third of all journalists imprisoned worldwide. Since the attempted coup of 2016, internet censorship has also significantly increased.

Smoked BBQ Source

Smoked BBQ Source
How to Slice a Brisket in 5 Simple Steps - Smoked BBQ Source

So you've cooked the perfect brisket, it's got a beautiful black bark and that trademark jiggle that tells you it's been cooked to perfection. All that's left now is to slice it up. A whole packer brisket can be quite an intimidating cut to slice though, and the way you slice it actually effects the final taste.

Smoked BBQ Source
How and Where to Buy Humane Meat - Smoked BBQ Source

In an industry based on factory farming, is it even possible to source ethical meat? The good news is that there are options out there if you want to avoid industrial feedlot raised meat. Unfortunately, the industry is awash with confusing certifications, labeling, and then there's all the marketing and jargon.

Smoked BBQ Source
Top Round Steak: What You Need to Know - Smoked BBQ Source

The top round steak is an excellent all-purpose cut that isn't as well known as it should be. Thick and flavourful, the top round is a great budget cut that should be on everyone's weekday meal list. I t needs a little care and attention to get the best from it, but we can show you exactly how to do that.

Smoked BBQ Source
Dry-Aging Bags: Do They Really Work? % % - % Smoked BBQ Source

Not having an industrial meat fridge in your home doesn't mean you're cut off from the joys of flavor-rich dry-aged steak. Dry-age bags are easy to use, effective, and, as we're about to show you, a great way to turn good beef into truly excellent beef.

Kayak Help

Kayak Help
08/07/2017
Best Touring Kayaks - Buying Guide, Jargon Buster, And Reviews

The best thing about touring kayaks is the sense of freedom that they give you. It's just you, the kayak, the beautiful views, and the open water. It makes life simple. What isn't so simple is picking the touring kayak that's right for you.

Kayak Help
Best Kayak for Rivers - Kayak Help

The best part about kayaking on a river is the number of different types of environment you can experience as you traverse along its length. One moment you might be sitting back and relaxing on a placid slow-moving stretch of water, perfect for fishing. The next moment you could be battling through a whitewater run, ...

Kayak Help
Best Surf Kayaks: Jargon Buster, Buying Guide and Reviews - Kayak Help

At its most straightforward definition, kayak surfing is a mixture of surfboarding and whitewater kayaking. The aim is still to catch large waves and plane across the front of them, but unlike surfboarding, you are sitting down in the traditional kayaking position. The benefit of using a surf kayak and a kayaking paddle is that the ...